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Sponsored by BDEX, Next Generation Identity Graph Technology Identity matching, data enrichment and custom audience creation
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Omni Pixel Case Study: Auto Industry Marketer Drives Results with Anonymous Visitor Identification
An auto industry marketing company leveraged BDEX Omni Pixel’s anonymous website visitor identification technology to significantly improve their client’s car sales and service appointments. By
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners
In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of
Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years.
NFL Audience Segments Available in BDEX’s Taxonomy
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports
Why First-Party Data is the Antidote to the Internet of Bots
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When
How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past