What Do Data-Driven Marketing Companies Do Differently?
Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of
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Starbucks Audience Segments – And Why Your Brand Should Be Targeting Them
Digital advertisers are in a constant search for new, relevant audiences to which they can deploy campaigns and increase their return on ad spend (ROAS).
Three Audience Segments Advertisers Can Find In BDEX’s Taxonomy
What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare
BDEX Releases Identity Matching Tool for Small and Mid-Sized Advertisers
Expansion of BDEX’s Omni IQ solution enables small and mid-sized advertisers to remove bad data and better understand their audience through simple identity matching November
How CBS Leveraged TiVo Xtend CTV Powered by BDEX to Promote New TV Series Premiere
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the
BDEX and LiveRamp Partnership Discussion with David Finkelstein and Kate Barnett
BDEX and LiveRamp partnership In this video, David Finklestein, co-founder and CEO of BDEX, and Kate Barnett, Senior Partnership Executive, TV, at LiveRamp, discuss the
How to Use BDEX’s Omni IQ to Better Understand Audiences
At BDEX, we provide advertising data that helps improve return on ad spend (ROAS) for businesses who are running digital ad campaigns to consumers. With
Ways Machine Learning is Changing the Advertising Industry
Programmatic advertisers in 2022 face new challenges in understanding their audiences with data. Machine Learning (ML) is one aspect of digital advertising that has fundamentally