BDEX adds customers, partners, and 700 million new data points as interest in advertising data and identity resolution grow
MIAMI, Fla– March 22, 2022 – BDEX, the first and largest consumer data exchange platform (DXP) in the U.S., today announced record growth in 2021, including revenues, customers and partners, data it captures, and headcount, as data-driven advertising continues to mature.
The advertising landscape has shifted over the past year, as 87% of marketers believe data is their company’s most underutilized asset. However, businesses who use data-driven strategies drive five to eight times the ROI of businesses who don’t. Advertisers have also been challenged by two interrelated trends: new data-privacy regulations and industry developments that will limit their ability to capture personally identifiable information about current and potential customers, and increasing amounts of fraudulent data impacting third-party data providers and the advertising campaigns relying on them. In fact, research by BDEX found that eliminating bad data can improve return on advertising spend (ROAS) by as much as 43%.
“Advertisers recognize first-party data enables businesses to target the right customers with an informed approach at their peak moment of interest,” said BDEX Co-Founder and CEO David Finkelstein. “Our accelerating momentum over the past year is a testament to the desires of advertisers to learn more about their customers, precisely target potential customers, and eliminate fraudulent data.”
To offer advertisers better data, BDEX has significantly increased the size of its database, which grew by more than one trillion data signals, 1.3 billion email hashes, 800 million mobile to email links and more than 5,000 audience categories. Each individual has more than 500 data points relating to their lifestyle, occupation, interests and more. Powered by its data and AI/ML capabilities, BDEX now enables businesses to identify potential new customers who share similar characteristics to current buyers within a 90% accuracy rate.
As it continues to innovate its products and data, BDEX has sustained rapid growth, with revenues growing 235% over the past four years. Some of the brands powered by BDEX data include MTV, University of Phoenix, Whataburger, USA Network, ABC, CBS, Cox Business, CW and Paramount Network. The company also entered into strategic partnerships with Snowflake, TiVo, TruAudience by TransUnion, LiveRamp and more, now reaching over 100 platform partners. As its customer base and partnerships expand, BDEX has experienced an 80% growth in headcount to develop its products and accelerate its market presence.
BDEX’s innovations and growth have also been recognized with several key business awards and industry accolades over the past 12 months, such as inclusion in the Inc 5000, Martech Breakthrough Awards’ Best Contact Database Company, AdExchanger’s 2021 Programmatic Power Players, and South Florida Business Journal included the company within its Fast 50 list and named CEO David Finklestein as one of the Top 250 Power Leaders.
“We chose BDEX as our partner because of their approach to data quality and validation,” said Fariba Zamaniyan, Vice President, Data and Monetization Sales at TiVo, an Xperi company. “BDEX’s machine learning tool enables us to create custom audiences to better serve our customers.”
Established in 2014, BDEX is the first ever Data Exchange Platform (DXP) and is one of the Inc 5000 fastest-growing privately-owned U.S. companies. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly scale up their target audiences. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. Find out more at https://www.bdex.com.