The reality is that big data has absolutely no value unless you can build insights. And insights have no value unless you can distribute those insights in the right format to the right people to make the right business decisions to ultimately drive efficiencies and P/L sales.
The Borderline co-founder returns to Deconstructing Data with a blunt playbook for scaling past the idea stage, from business goggles to why your ad targeting is probably too wide.
Julie Ma…
