“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better data-driven decision making. By using historical information and inputting any number of variables, analysts hope to discover important trends and use them as an accurate way of predicting future results.”
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that c…
