“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better data-driven decision making. By using historical information and inputting any number of variables, analysts hope to discover important trends and use them as an accurate way of predicting future results.”
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO …
