“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better data-driven decision making. By using historical information and inputting any number of variables, analysts hope to discover important trends and use them as an accurate way of predicting future results.”
Daniel Burrus, CEO of Burrus Research and New York Times bestselling author, shares the method he’s used for decades to predict technology change, and how marketers can use it to anticipate …
