“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better data-driven decision making. By using historical information and inputting any number of variables, analysts hope to discover important trends and use them as an accurate way of predicting future results.”
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…
