Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com  

Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) … Do you know what each of them does? Do you know which ones your business needs? 

David Finklestein, co-founder and CEO of BDEX, breaks it all down in his most recent article on BuiltIn.com

  • CDPs bring specific customer data from multiple sources into one central system where you can analyze, segment, and append it to better understand and engage your customers.
  • DMPs help brands gain insights into potential customers through anonymized data that enables targeted, personalized digital advertising. 
  • DXPs are exchange platforms that allow you to buy and sell third-party data to fill out your internal data about customers and prospects.

These are powerful tools for modern data management that can each boost the effectiveness of your marketing. Read the article to learn more.

Read More

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

Contact Us

(917) 410 - 6616
(866) 854 - DATA
New York City
Fort Lauderdale/Miami

Copyright 2020 BDEX - All rights reserved. Privacy Policy