Automotive Marketing Case Study: Maher Chevrolet

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How data insights from BDEX led directly to increased car sales

Automotive marketing is constantly evolving and changing, especially now. One of the biggest challenges that continues to remain for businesses is identifying people who are ready to buy their product. This can be especially difficult for companies that still rely on physical stores and showrooms in which customers need to go offline to shop and this was the dilemma faced by Maher Chevrolet.

Old automotive marketing methods just don’t work anymore

The marketing formula for car dealerships used to be simple: Stock a lot and showroom with shiny vehicles and make sure people passing by can see the low, low prices and beautiful cars. But nowadays, it’s not that easy to attract customers. For one thing, passersby may not even look up from the road or their smartphones. And if they do, they might just do a quick online search to see if, in fact, those low prices aren’t just a little lower somewhere else. Buyers are going online more and more.

Maher needed a new approach to finding the right customers

A fixture in St. Petersburg, Florida, for more than 30 years, Maher Chevrolet contacted BDEX with one goal in mind: to find new ways to identify customers in their area. This included all channels, both digital and physical. While buyers are going online, they are still likely to visit in-person as well. This is where BDEX’s geolocation data and online real-time marketing solutions come into play.

How BDEX helped Maher identify ideal buyers

Through our Data Exchange Program, BDEX has over a trillion data signals and more than 700 million data connections. This enables us to take real-time data from computers, tablets, smartphones, and other devices and turn it into actionable opportunities for sales. In addition to their online vehicle searches, Maher was able to get other relevant information related to potential customers, including when their car leases were expiring.

The data we offered didn’t just pertain to the online world. Through the use of geofencing, Maher knew when customers visited competing dealerships within a 25-mile radius. Not only did this show exactly who was ready to make a purchase, but this also gave the dealership details about the shopper’s current vehicle, as well as their contact information.

What were the results?

With brand-new insights into the real-time behavior of customers, Maher could stop wasting time on trying to attract just anybody and instead focus on the most promising leads. Over a three-month period, BDEX provided the dealer with hundreds of actionable leads.

As a result, Maher sold 99 cars in three months that were directly related to our data.

Increase your car sales with actionable data from BDEX

The best way to find people who want to buy them is through the smart use of actionable, real-time data. To learn what BDEX can do for you, contact us.