Summary: Leading data exchange platform BDEX has partnered with Snowflake’s Data Cloud to provide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.
Fort Lauderdale, Fla, Sept. 21, 2021 – BDEX announced today its joint collaboration with Snowflake, the Data Cloud company. Through this new partnership, Snowflake users will gain access to BDEX’s industry-leading Identity Graph that will enable them to match identity data to their data sets, allowing them to expandtheir audience reach in a privacy compliant manner.
With the ongoing deprecation of cookies and third-party data, marketers are searching for solutions that allow them to maximize their first-party data and reach more targeted audiences.
Housing more than 800 million fully authenticated MD5-MAID-IP matches from more than 100 data partners and thousands of websites and mobile apps, BDEX’s Identity Graph reaches all consumers in the United States.
“BDEX is excited to launch this collaboration with Snowflake,” said David Finkelstein, CEO and co-founder of BDEX. “As the advertising industry shifts and adapts to new privacy guidelines, brands need the right data solutions that will allow them to grow without being reliant on identifiers or third-party data. The seamless integration of BDEX’s Identity Graph into Snowflake’s Data Marketplace will help thousands of its users unlock the true value of their data by resolving identity in an effective and privacy-focused way.”
Enabling companies to make data-driven decisions is at the heart of Snowflake’s Data Marketplace platform. Used by data scientists, business intelligence and analytics professionals, Snowflake’s SaaS solutions help companies source data faster and more easily, reduce analytics costs, and monetize their data.
Established in 2014, BDEX is the first ever Data Exchange Platform (DXP) and is one of the Inc 5000 fastest-growing privately-owned U.S. companies. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly scale up their target audiences. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. Find out more at https://www.bdex.com.