DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
Within any company, data may be collected by one team or department that could be useful to another part of the business. Unfortunately, this data is often not shareable and thus is not used to its full potential for business success.
Data that’s gathered and used only in segments such as this leads to data silos – groups of data that are accessible for only one team and isolated from the rest of the enterprise – which can hamper a business’s ability to make the most informed, data-driven decisions possible.
Data as a Service (DaaS) solves this problem and promotes collaboration and efficiency by breaking down the data silos.
Here’s why data silos are bad for business, and how DaaS is a game-changer for businesses that want more collaboration and more accurate data.
How DaaS breaks down data silos
“As a Service” products and tools are now commonplace across industries, including the ubiquitous Software as a Service (SaaS). The term “Anything as a Service” (XaaS) is now frequently used to refer to an array of tools and technologies that can be delivered as a service. This model means essentially that the service is provided over the internet, rather than locally or onsite for a business.
DaaS is the ability for real-time data streams to be provided on-demand. The big benefit for businesses is that this data can be accessed from anywhere in the world. DaaS allows organizations to gather and organize data into streams that are relevant to their needs, and then DaaS subscribers can access the data whenever they need it.
With data silos in place, teams end up isolated, working independently with only their own data. In addition, data silos can cause wasted time within your business. Teams are tasked with recognizing the data they don’t have, locating it, and attempting to gain access to it. By the time they get to it, it may no longer be relevant or accurate. Your teams can also risk replacing current data with outdated data when data is separated into silos.
Another problem with data silos is wasted storage space. When individual employees are saving data to their own devices and folders, valuable and costly company storage space is used up when it doesn’t have to be. This means you’re spending money on unnecessary storage, instead of using just one storage solution that is accessible to everyone.
With DaaS, data silos are no more. Because data is better organized and accessible anyplace, anytime, teams across the enterprise are able to benefit from the data that’s been gathered by other teams, departments, or locations of the company. Data is also unrestricted so departments aren’t prohibited from accessing certain data streams that are relevant to them.
How DaaS improves marketing efforts
Modern marketing runs on accurate real-time data. Marketers depend on this data for targeting efforts to be successful. Because DaaS is so effective in breaking down data silos, these marketing efforts are improved even more because of the additional data available to other segments of the enterprise, like sales.
When real-time data is accessible on the cloud, from anywhere, anytime, both sales and marketing teams can better share and collaborate. This leads to more-effective strategy-making and planning across the board, thus enabling business growth.
It’s time to embrace a solution that will help your organization become more collaborative, transparent, and efficient, making your marketing efforts more effective and more aligned with every other part of the business. DaaS is that solution.
BDEX’s DaaS offering
BDEX offers DaaS so your business can get and stay connected. This solution is more cost-effective than other marketing services because you’re not paying for data with each ad impression; the data and the costs of the ads are separate. The data can thus be used for more than one campaign.
BDEX has more than 900 billion data signals for U.S. consumers, half of which are from industry-leading sources, and a half from real-time custom tags. You can connect customers IDs across platforms, with more than 700 million connections from BDEX between email and mobile IDs.
Get the real-time data your enterprise and marketing efforts depend on by taking advantage of our DaaS offering. To learn more about our BDEX Data Exchange Platform (DXP) and our DaaS solution, get in touch with the team at BDEX today.