“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate and generate mutual value.”
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC
We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football is the mos…
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption.
When advertisers deploy ca…