“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate and generate mutual value.”
Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision
June 01, 2023 09:00 AM Eastern Daylight Time
MIAMI–(BUSIN…
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru 1…
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, i…