Audience Analytics and Targeting

Analyze your first-party consumer data and target people identical to your best customers. 

Your Data Works for You in Omni IQ

No strings attached. Only value and privacy added. We're here to help.

Better understand your audience by uploading your customer data to unlock complimentary analytics. 

Check out our data clean room. It is siloed, encrypted, and never accessible by any third party.

Step 1  – Create Account & Upload CSV

  • Click on upload list in the understand section

Step 2  – Understand & Target Audience

  • Once complete, preview list details and analytics  

Step 3  – Expand & Activate Audience

  • Build and activate audiences on ad platforms

What is Omni IQ?

Omni IQ is BDEX’s new web-based application that takes machine learning and uses profiles of your top shoppers to look for identical users across all platforms. It boasts an accuracy rate of up to 84% in identifying the right audience for your brand.

Achieve Results

You provide the seed file. BDEX’s business analytic tools provide results. Using first-party data of your ideal customers, our unified identity graph goes to work ingesting mobile IDs, emails (MD5, SHA1, SHA256), PII, and household IDs.

Understand Your Data

After analyzing your data against our platform (and across over 5,000 segments aggregated from over 100 sources) our analytics team uses machine learning to weigh each point. The result: a highly accurate model of your target consumers.

Determine the Best Consumer Targets

Finally, we confirm the model’s accuracy by testing it against your data. The model finds the best target consumers, then activates the data via your preferred platform. Now you’re ready to connect with a new, scalable audience of likely converters.

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