Understand and Target Your Audience
BDEX’s new web-based app Omni IQ helps you understand your first-party data and target people identical to your best customers.
Make Your Data Work for You
Your business’s best customers are waiting to be discovered right now. Connect with them using BDEX’s Omni IQ with machine learning and your first-party data.
What is Omni IQ?
Omni IQ is BDEX’s new web-based application that takes machine learning and uses profiles of your top shoppers to look for identical users across all platforms. It boasts an accuracy rate of up to 84% in identifying the right audience for your brand.
You provide the seed file. BDEX’s business analytic tools provide results. Using first-party data of your ideal customers, our unified identity graph goes to work ingesting mobile IDs, emails (MD5, SHA1, SHA256), PII, and household IDs.
Understand Your Data
After analyzing your data against our platform (and across over 5,000 segments aggregated from over 100 sources) our analytics team uses machine learning to weigh each point. The result: a highly accurate model of your target consumers.
Determine the Best Consumer Targets
Finally, we confirm the model’s accuracy by testing it against your data. The model finds the best target consumers, then activates the data via your preferred platform. Now you’re ready to connect with a new, scalable audience of likely converters.
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