Alex Melen, co-founder of Smart Sites, cuts through the GEO hype with hard truths about AI search, why connecting your data to Claude beats just using Claude, and what actually works for PPC and SEO in 2026.
Kevin Wassong of mktg.ai on why brand and performance marketing were never meant to be separate disciplines, why creative drives up to 86% of marketing impact, and why attribution can’t be solved.
Google now needs consent to use IP addresses for ad targeting in the EEA. Independent research shows raw IP matching gets it wrong three times out of four. Here’s what that collision means for anyone building or buying identity graphs.
