AI in Marketing Is Everywhere Now. Julie Mattson Says That’s the Problem.
The Borderline co-founder Julie Mattson on why she’s arguing with her clients’ AI-written strategy decks, and the founder mistakes she sees on repeat.
August 6, 2026
Archives
Day: August 6, 2026
Advertising’s New Battlefield Isn’t Impressions. It’s LLM Citations.
Brainlabs’ Andrew Littlewood on why brands are now fighting for LLM citations instead of search rankings, and what data-driven creative advertising looks like in 2026.
August 6, 2026
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