Day: August 31, 2026

Abstract data streams representing first-party data powering media buying

Why Media Buyers Can’t Rely on Ad Platforms for Data Anymore

RedTrack CEO Vlad Zhovtenko on why first-party data has become essential for media buyers, how AI is compressing analytical work, and why sending complete conversion data back to ad platforms matters more than ever.

August 31, 2026

Abstract data network illustrating social media and website analytics

Follower Counts Are a Lie: What Cynthia Krantz Wants Marketers to Actually Track

Mezzo Creative founder Cynthia Krantz explains why follower counts are misleading, how to read Google Analytics correctly, and why website behavior data is the real key to understanding your customer journey.

August 31, 2026

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Day: August 31, 2026

Why Media Buyers Can’t Rely on Ad Platforms for Data Anymore

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Why Media Buyers Can’t Rely on Ad Platforms for Data Anymore

Why 90% of Your Data Is Actually Working Against You

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