Day: September 12, 2026

Your Marketing Data Is DRIP: Data Rich, Insight Poor. Here’s the Fix

Gravity Global strategist Laura Forester on the DRIP framework (Data Rich, Insight Poor) and why turning data into narrative beats collecting more of it.

September 12, 2026

Abstract art of AI and creative data merging for marketing targeting

Why AI Doesn’t Replace Creatives, It Releases Them: A Healthcare Ad Chief on Data-Driven Storytelling

AbelsonTaylor’s Chief Creative Officer Janet Barker-Evans on why AI amplifies creativity instead of replacing it, and why great targeting has to dig into “why,” not just “who.”

September 12, 2026

Archives

Day: September 12, 2026

Your Marketing Data Is DRIP: Data Rich, Insight Poor. Here’s the Fix

Why AI Doesn’t Replace Creatives, It Releases Them: A Healthcare Ad Chief on Data-Driven Storytelling

Most Popular:

Your Marketing Data Is DRIP: Data Rich, Insight Poor. Here’s the Fix

Why AI Doesn’t Replace Creatives, It Releases Them: A Healthcare Ad Chief on Data-Driven Storytelling

Why Scaring People Never Changes Their Behavior, According to a 35-Year Branding Veteran

Categories