Day: September 16, 2026

Event attendees generating first-party data as glowing network streams

Your Event Attendees Generate 800 Minutes of Data Each, Most Brands Never Use It

RainFocus CMO Ashleigh Cook on why events generate 800+ minutes of first-party data per attendee, and how AI-driven personalization is starting to change event ROI.

September 16, 2026

Consumer holding control of their zero-party data as glowing network

Cookie Data Is Only 47% Accurate at Guessing Your Gender, So Why Do We Still Trust It?

Jordan Smith, founder of mymodel, explains why cookie data is only 47% accurate and how a consent-first, pay-for-data marketplace could replace it.

September 16, 2026

Archives

Day: September 16, 2026

Your Event Attendees Generate 800 Minutes of Data Each, Most Brands Never Use It

Most Popular:

Your Event Attendees Generate 800 Minutes of Data Each, Most Brands Never Use It

Your Marketing Data Is DRIP: Data Rich, Insight Poor. Here’s the Fix

Categories