Day: October 19, 2026

What Actually Drives Marketing Performance? Stop Handing Your Savings Back to the CFO

Meet The People founder Tim Ringel explains why CMOs should reinvest lower-funnel savings into demand creation, why emotional behavioral data is undervalued, and why AI agents alone aren’t a differentiator.

October 19, 2026

Abstract partner network with holdout group representing affiliate marketing incrementality testing

Affiliate Marketing Is Underrated. Here’s How to Prove It’s Actually Working

Round Barn Labs CEO Tye DeGrange explains why affiliate and partner marketing is the most underrated performance channel, and how to measure its attribution and incrementality the right way.

October 19, 2026

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Day: October 19, 2026

What Actually Drives Marketing Performance? Stop Handing Your Savings Back to the CFO

Affiliate Marketing Is Underrated. Here’s How to Prove It’s Actually Working

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What Actually Drives Marketing Performance? Stop Handing Your Savings Back to the CFO

Affiliate Marketing Is Underrated. Here’s How to Prove It’s Actually Working

How Much Revenue Does Your Brand Actually Drive? Landor’s Nick Cooper on Brand Driven Revenue

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