Supermetrics’ Outi Karppanen explains why 56% of marketers can’t find time to analyze their data, and how governance, quality monitoring, and data-informed decisions fix marketing data overload.
RainFocus CMO Ashleigh Cook on why events generate 800+ minutes of first-party data per attendee, and how AI-driven personalization is starting to change event ROI.
Gravity Global strategist Laura Forester on the DRIP framework (Data Rich, Insight Poor) and why turning data into narrative beats collecting more of it.
AbelsonTaylor’s Chief Creative Officer Janet Barker-Evans on why AI amplifies creativity instead of replacing it, and why great targeting has to dig into “why,” not just “who.”
Tim Berney, CEO of VI Marketing and Branding, explains why fear-based campaigns fail and what actually moves people to quit smoking, recycle, or switch banks: empathy, not scare tactics.
Cedric Chereau of EagleAI explains why segment-based grocery marketing wastes budget in both directions, and how “segment of one” personalization built from loyalty data fixes it.
Kinetic319 founder Adam Ortman breaks down why lead volume isn’t a marketing win, how to close the attribution loop between CRM and ad platforms, and what Marketing Efficiency Ratio reveals that channel-level attribution misses.
RCKRBX CEO Michael Broder on how political campaign microtargeting is transforming demand-side real estate data, predictive rental performance, and leasing marketing.
RedTrack CEO Vlad Zhovtenko on why first-party data has become essential for media buyers, how AI is compressing analytical work, and why sending complete conversion data back to ad platforms matters more than ever.
Mezzo Creative founder Cynthia Krantz explains why follower counts are misleading, how to read Google Analytics correctly, and why website behavior data is the real key to understanding your customer journey.
