Why You Should Consider DaaS
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
March 21, 2018
Archives
Category: Big Data
Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data
Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age
February 8, 2018
When Your Audience Doesn’t Reflect Reality: Big Data Audience Building
Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same
January 10, 2018
Thick Data: Why Marketers Must Understand Why People Behave the Way They Do
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
January 4, 2018
How Much Are You Paying for Data?
Whether you run a large, established company or a small startup, you need to buy data. The problem is finding a provider that fits all your needs. Large DMPs can
December 8, 2017
Does Your Data Need a “Spring Cleaning”?
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
October 18, 2017
4 Steps to Better Auto Dealer Marketing
Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more
September 7, 2017
5 Incredibly Costly Big Data Marketing Mistakes
Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
June 7, 2017
BDEX Announces Launch of New Website
The BDEX team is proud to announce the launch of our new website. Customers and new visitors alike can view the site at our previous website’s URL www.bdex.com. Our goal
April 12, 2017
Why You Shouldn’t Limit Retargeting to Lost Customers
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
March 29, 2017
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