92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand