Is Your Geofencing Strategy Where It Needs to Be?
For automotive marketers, geofencing is one of the most powerful tools available
Auto dealers depend on local clientele to keep their business moving forward.
April 15, 2020
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Category: in-market data
Bridge the Gap Between Intention and Impact With Data
Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that.
There are clear disconnects between marketers’ intentions and actual customer impacts.
March 18, 2020
Connecting to the Person Behind the Data
Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.
We live in a data-driven marketplace, no matter the industry you’re in.
March 11, 2020
Data Marketing: Understanding Customers at the Device Level
Increasingly, knowing your customers is knowing them via the devices they carry
Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.
March 4, 2020
How AI Is Impacting Marketing Data
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.
February 26, 2020
Interactive Content Informs a New Decade of Data Marketing
Get to know your customers by giving them something to do
It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use.
February 19, 2020
Why Real-Time Is the New Requirement for Marketers
After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal.
Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers
February 12, 2020
What’s Next for Data-Driven Marketing?
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
February 5, 2020
Marketing Intel: Data Exchange Platforms vs. Single Data Source
Comparing data sources and the benefits of using a data exchange platform
The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.
January 29, 2020
How to Empower your Auto Dealership to find their target audience for car advertising with in-market data
In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.
January 22, 2020
Marketing: Don’t Underestimate the Power of Location Data
How online and offline location data give your business a competitive advantage
Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.
January 15, 2020
Marketing: The Most Important Customer Data for Franchises
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?
With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.
January 9, 2020
Are You Using the Same Data Segments as Your Competitors?
Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.
December 11, 2019
How Data Can Help You Increase Customer Engagement
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.
December 4, 2019
Top Five Marketing Challenges of 2019
Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.
November 27, 2019
Retailers: Why Targeting New Audiences With Data Is Your Path to Growth
Leveraging the right quality data at the right time helps you effectively market to new retail customers
November 6, 2019
How Can Data Improve Out-of-Home Marketing?
Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable.
October 30, 2019
Why You Need Both Digital and Traditional Marketing
A multichannel strategy is the best way to reach the modern consumer, using data as a guide
October 23, 2019
Data Marketing: Email Retargeting Can Help Auto Dealers Thrive
Learn how you can use email retargeting to improve your marketing strategy and gain a competitive edge
October 16, 2019
How DaaS Breaks Down Data Silos
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise
October 9, 2019
Now That You Have the Data, How Do You Write Targeted Ad Copy?
Make the most of your data with insightful marketing messages. BDEX discusses how you can make your data even more powerful by finding out what makes your customers tick.
August 26, 2019
Is Your Business Ready for Identity-Based Marketing?
Identity-based marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Identity-based marketing is important for most businesses nowadays
July 31, 2019
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
July 17, 2019
Marketing: In Our World of Data, Be the Human Touch
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex
July 10, 2019
People-Based Marketing: What Is It and How Does It Work?
People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how
June 26, 2019
How Real-Time Targeting Can Revolutionize Your Marketing Strategy
Delivering the right content at the right moment is a vital part of obtaining and keeping customers The ways companies reach and obtain new customers has evolved since the early
June 12, 2019
Marketing Culture 2.0: Data Analytics
A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even
June 5, 2019
How Technologies May Change How Marketing Data Is Gathered and Used
Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to
May 29, 2019
Marketing: How Data Drives Human Connectivity
Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX
May 22, 2019
Why GDPR Won’t Stop Programmatic Advertising
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and
May 8, 2019
5 Ways 5G Will Affect Data-Driven Marketing
With the next generation of wireless technology expected to accelerate device proliferation, marketers need 100 percent deterministic cross-device matching more than ever. A little girl rides her tricycle in her
April 17, 2019
The Martech Training Boom
The Martech arms race is creating tremendous demand for trained and certified digital marketing professionals. Trade organizations, for-profit companies, colleges, and universities are responding with a growing array of online
April 10, 2019
One Stop Data Shopping: Find Your Audience
By using the right tools and strategy, you can find consumers when and where they need you most The key to a successful marketing campaign boils down to meeting consumers
April 3, 2019
Using BDEX to Navigate Digital Transformation
Whether your organization’s MarTech integration efforts are going smoothly or have created a Frankenstein stack, BDEX has the third-party data solution it needs. Global CMOs are getting stretched thin these
March 27, 2019
The Value of TV Viewing Data
Whether it’s knowing what your customers are watching or how to reach audiences watching certain programs, having access to TV viewing behavior can take your personalization and real-time targeting to
March 20, 2019
Using Real-Time Data to Build Brand Loyalty
Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At
March 13, 2019
MarTech M&A Accelerates
Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more
March 6, 2019
10 Reasons Programmatic Keeps Rolling
The expansion of programmatic advertising into the TV, out-of-home and other channels will only increase the need for reliable, real-time, third-party data. It’s only natural that programmatic advertising has become
February 20, 2019
7 Ways Real-Time Data Helps Auto Marketers Reconnect
Here’s a look at 7 ways auto marketers can use real-time data signals from the BDEX data exchange platform (DXP) to help dealers reconnect. Auto dealerships depend on customers returning
January 30, 2019
How We Put Marketers in the Driver’s Seat
BDEX has structured its business around customers’ needs from the beginning by enabling them to find and buy only the data they need and nothing more. We’ve previously discussed how
January 23, 2019
Using the BDEX Taxonomy Tool to Find Insurance Prospects
A step-by-step guide on how to use our free, self-service taxonomy search tool to determine what data the BDEX DXP has that can help elevate your next marketing campaign. At
January 16, 2019
Big Data Trends to Watch in 2019
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.
January 9, 2019
The Value of the BDEX ID Graph
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made
December 26, 2018
2018 Year in Review. Data Overload
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
December 14, 2018
The Future of Data Promises the Perfect In-Store Marketing Experience
Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now The days of aimlessly wandering the store in search
November 28, 2018
AI on Target to Change the Way We Market
6 ways artificial intelligence could impact target marketing Artificial intelligence (AI) is one of the most talked about and promising technologies today. While many individuals think it still exists mainly
November 21, 2018
The Ins and Outs of Our Data Exchange Platform (DXP)
And how it saves companies time and money while supercharging marketing campaigns These days, you can’t throw a rock without hitting data (or at least somebody talking about data). And
November 14, 2018
BDEX is Not a Typical Marketing Data Company
We make a point to know our customers so they can know theirs better Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell
November 7, 2018
The BDEX Data Difference
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
October 31, 2018
Find Your Ideal Customers with Our Taxonomy Explorer Tool
See how quickly you’ll be able to gain valuable insight These days, it’s impossible to talk about marketing without mentioning data. We now live in a world where almost everybody
October 24, 2018
Which Vehicles Will Drive the Success of Your Marketing Campaign?
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
October 10, 2018
Automotive Marketing Case Study: Maher Chevrolet
How data insights from BDEX led directly to increased car sales Automotive marketing is constantly evolving and changing, especially now. One of the biggest challenges that continues to remain for
September 19, 2018
Taking Control of Your Data
How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep
September 12, 2018
Why a Subscription Model Makes Sense for Targeted Marketing Data
Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone
September 5, 2018
Data Holds the Key to Personalizing the Buying Process
Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of
August 22, 2018
How Can Retailers Better Target Customers?
It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so
August 15, 2018
Customer Targeting Made Easier for Media Companies
The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
August 8, 2018
The Elements of Effective Targeted Marketing, Part 2
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
July 25, 2018
Data-Driven Direct Marketing for Auto Dealers
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
July 18, 2018
DaaS for the Auto Dealer
In a previous post we discussed a few marketing strategies that auto dealers can use and how BDEX’s Hyperlocal Data Suite services can help dealerships. By combining the best of
June 14, 2018
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