Gravity Global strategist Laura Forester on the DRIP framework (Data Rich, Insight Poor) and why turning data into narrative beats collecting more of it.
AbelsonTaylor’s Chief Creative Officer Janet Barker-Evans on why AI amplifies creativity instead of replacing it, and why great targeting has to dig into “why,” not just “who.”
Tim Berney, CEO of VI Marketing and Branding, explains why fear-based campaigns fail and what actually moves people to quit smoking, recycle, or switch banks: empathy, not scare tactics.
Julie Mattson of The Borderline returns to Deconstructing Data with a blunt playbook on founder mistakes: business goggles from AI-validated ideas, unrealistic financial projections, and why targeting too broad an audience kills early-stage marketing.
Kinetic319 founder Adam Ortman breaks down why lead volume isn’t a marketing win, how to close the attribution loop between CRM and ad platforms, and what Marketing Efficiency Ratio reveals that channel-level attribution misses.
RedTrack CEO Vlad Zhovtenko on why first-party data has become essential for media buyers, how AI is compressing analytical work, and why sending complete conversion data back to ad platforms matters more than ever.
Mezzo Creative founder Cynthia Krantz explains why follower counts are misleading, how to read Google Analytics correctly, and why website behavior data is the real key to understanding your customer journey.
Latha Sarathy of Salient HQ shares the data behind gender representation, the Bad Bunny halftime show, and why brand trust can’t be faked, only built through consistency.
Guy White, CEO of Catalyx, breaks down why purchase-intent surveys barely correlate with real buying behavior, and the three-stage data framework his team uses to make product innovation predictable.
Lunar founder Dominic Bonaker explains why last-click attribution is built to flatter ad platforms, and how scientific attribution ranks touchpoints by what actually drives conversions.
