An auto industry marketing company leveraged BDEX Omni Pixel’s anonymous website visitor identification technology to significantly improve their client’s car sales and service appointments. By implementing Omni Pixel’s tracking pixel
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
Sports are a cultural centerpiece for Americans and people around the world. More than two-thirds of Americans report being fans of at least one sport. Additionally, Americans with higher income
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
As marketers enter 2022 and inch closer to the post-cookie era, deterministic identity resolution is becoming a top priority. With first-party data reigning supreme, it’s deterministic identity resolution that enables
It’s no secret that strong data analytics is at the core of any successful marketing strategy. Beyond that though, data analysis is key for generating the insights that drive decision
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
Advertising on TikTok is a relatively new concept, but many recognize TikTok as the most innovative platform for ads. Why? TikTok tells stories in ways they haven’t been told before,
Digital Advertisers need to meet their audience on the platform where they are consuming social media the most. Despite being marred by recent controversies that pushed Facebook’s parent company to
Consumer brand perception can change in an instant. Here are the top five reasons why your audience could flip, and what you can do to change it. In our current
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
Machine Learning (ML) Levels Up Your Targeted Marketing Strategy by Putting Your Brand in Front of the Right People at the Right Time Omnisource IQ ML helps you improve your
As mobile advertising identifiers (MAIDs) and cookies become things of the past, artificial intelligence (AI) marketing tools are becoming the solution of the future. Companies are increasingly turning to AI
What is Omnichannel Marketing? As its name suggests, omnichannel marketing focuses on delivering a personalized experience to customers across all channels and devices. This requires brands to design, coordinate, and
There are a few things we can always rely on happening every fall: children go back to school, leaves start changing colors and falling off trees, and Apple releases a
Why Omnichannel Marketing Is the Best Approach for Digital Advertisers and Marketers Key Takeaways Customers want to be recognized across channels The top 5 channels are: Email Website Voice call
Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
Leading data exchange platform BDEX has been named Best Contact Database Company by MarTech Breakthrough. The prestigious annual program recognizes standout sales, marketing and advertising technologies that innovate and disrupt
Have you ever wondered why you’ve been receiving the same promotional postcard from a local dental office for years, even though you’ve never acted on any of them? If so,
Don’t take a chance with inaccurate data and miss your audience. Key Takeaways: Bad data costs your company staff time, money, reputation, and consumer trust Consumers say more than 50%
Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to
Marketers today must blend empathy with data to understand their target audience and earn customer loyalty Key takeaways Marketers have to create real connections with empathy to meet customer needs
Third-party cookies have provided important consumer data to marketers for years. Without them, what will targeting look like? Key takeaways The state of third-party cookies they’re crumbling Finding the right
Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) Do
BDEX and InfoSum Partner to Deliver First-Party Data Monetization in Cookie-Free, Privacy-First Future. FORT LAUDERDALE, FLA. (PRWEB) FEBRUARY 15, 2021 BDEX, the first and largest data exchange platform in the U.S,
Did you know that incomplete data is inaccurate data? Here’s what data completeness means and why it matters for marketing. Key takeaways What is data completeness? Why is incomplete data
High-quality data also takes a sound quality assurance process that builds confidence in data-driven decisions and marketing Key takeaways: Businesses that use consumer data for marketing decisions see an 8%
FORT LAUDERDALE, FLA. (PRWEB) FEBRUARY 08, 2021 BDEX, a leading consumer Data Exchange Platform (DXP), is pleased to announce its Co-Founder and CEO David Finkelstein was recently recognized in the South
All the money you put into your ad campaigns won’t get you far without good data. How is ROI impacted by bad data? Today’s digital marketers understand the importance of
AI will help marketers delve deep into emotions and needs to enhance the customer journey throughout 2022 and beyond Key takeaways: AI can help companies plan and predict developments in
A data-driven content strategy creates emotional connections with your audience that lead to conversions and long-term customer relationships Key takeaways: Focus on audience rather than brand Use data to set
As 2020 comes to an end, let’s take a look at how the data environment has changed and where we expect trends to head next. We all know 2020 was
Data is the engine that drives your sales funnel. Make sure you’re getting what you need and handling it properly. In today’s rapidly changing market, the intensity of competition makes
Poor-data quality is everywhere. Marketers have to navigate internet bots and click farms, not to mention human error, and it’s hard to know what suppliers to trust. One of the
Maintaining business continuity through local data loss incidents depends on frequent backups There’s no question that backing up your company’s data is important. It might even be the most essential
AI provides ease in the world of big data where bad data infiltrates. Learn 5 ways to use AI and machine learning to ensure your data remains high quality. Modern
Get a real picture of your data, its interrelationships, and current and potential issues. Today’s world is all about connection and connecting, and this involves a tremendous amount of data.
ata high quality or poor quality? Check off this list of quality characteristics when you’re evaluating marketing data.
Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the
Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry,
Without accurate, up-to-date data, your personalization efforts won’t be effective. Personalization continues to be a top priority in the marketing world, especially as nearly all communications have gone digital. There
Even with the omnipresence of big data, most marketers don’t think they’re effectively turning data and intelligence into action. Learn how to improve your response to real-time insights Many marketers
Business growth is the natural result of customer engagement, so engagement metrics are essential to understanding the trajectory your company is on. True business growth is the result of a
Create a better, more human customer experience with the right balance of advanced data analytics and personalization. Analytics and personalization: Two buzz words in the world of digital marketing. More
Publishing high-quality content consistently is a huge challenge for marketers in any industry. Here’s how your team can overcome those challenges. In the age of digital marketing, content is one
FORT LAUDERDALE, Fla. (PRWEB) September 21, 2020 BDEX, the first and largest data exchange platform in the U.S., is releasing its recent findings on the impact of invalid consumer data, device
Real-time targeting is your secret weapon for connecting to the right people at the precise right moment, and AI continues to play a major role in empowering these connections. Artificial
There are many things in the world today that customers don’t trust, here’s what you can do to make sure your brand doesn’t become one of them. The worldwide COVID-19
Retailers are especially struggling in 2020, so now’s the time to double down on customer data and make sure it is up-to-date and accurate. As the full trajectory of the
Customers are more likely to purchase from brands that have a strong purpose. But how do you go about identifying and communicating that kind of thing? In today’s world, which
Consumers may cut their discretionary spending by up to 50% this year. Here’s what you can do to survive lean times during an uncertain business climate. If you’re a marketer
The marketing automation market could double by 2025. If your company doesn’t have a solution in place, this is the time to get on the bandwagon or get left behind.
Immersive, augmented, and virtual realities are changing the social media landscape. Here’s a look at the year’s biggest social media marketing trends. Five years ago, you wouldn’t have considered virtual
More than half of Americans shop from their mobile devices. Here are 4 key considerations when targeting this mobile audience. Marketers can no longer afford to ignore the mobility of
Studies have shown that consumers behave based on emotions and connections so should marketers Even while big data continues to govern the behavior of marketers, it’s not enough to gather
Cross-channel marketing allows you to deliver exactly what customers want when they want it. This is only possible with real-time insights into customer behavior. Reaching your customers at the right
