RainFocus CMO Ashleigh Cook on why events generate 800+ minutes of first-party data per attendee, and how AI-driven personalization is starting to change event ROI.
Jordan Smith, founder of mymodel, explains why cookie data is only 47% accurate and how a consent-first, pay-for-data marketplace could replace it.
Gravity Global strategist Laura Forester on the DRIP framework (Data Rich, Insight Poor) and why turning data into narrative beats collecting more of it.
AbelsonTaylor’s Chief Creative Officer Janet Barker-Evans on why AI amplifies creativity instead of replacing it, and why great targeting has to dig into “why,” not just “who.”
Tim Berney, CEO of VI Marketing and Branding, explains why fear-based campaigns fail and what actually moves people to quit smoking, recycle, or switch banks: empathy, not scare tactics.
Cedric Chereau of EagleAI explains why segment-based grocery marketing wastes budget in both directions, and how “segment of one” personalization built from loyalty data fixes it.
Julie Mattson of The Borderline returns to Deconstructing Data with a blunt playbook on founder mistakes: business goggles from AI-validated ideas, unrealistic financial projections, and why targeting too broad an audience kills early-stage marketing.
Kinetic319 founder Adam Ortman breaks down why lead volume isn’t a marketing win, how to close the attribution loop between CRM and ad platforms, and what Marketing Efficiency Ratio reveals that channel-level attribution misses.
Cotera founder Tom Firth on why AI agents are replacing dashboards, what it really takes to break down data silos, and how to get your business data ready for AI in 2026.
RCKRBX CEO Michael Broder on how political campaign microtargeting is transforming demand-side real estate data, predictive rental performance, and leasing marketing.
