Tag: data accuracy

Data Integrity 101: What Marketers Need to Know

Data integrity is different from data quality. It reflects the accuracy of information over its lifecycle. Here’s what marketers should know. Key Takeaways Data integrity is concerned with the accuracy

May 12, 2021

Retailers: How to Focus on Accurate Customer Data

Retailers are especially struggling in 2020, so now’s the time to double down on customer data and make sure it is up-to-date and accurate. As the full trajectory of the

September 2, 2020

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Tag: data accuracy

Data Integrity 101: What Marketers Need to Know

Retailers: How to Focus on Accurate Customer Data

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