Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of marketing, experts have realized the
To truly move the business forward with data, marketers must overcome these six common challenges You already know how important customer data is to your marketing strategy. Without it, you
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
With the next generation of wireless technology expected to accelerate device proliferation, marketers need 100 percent deterministic cross-device matching more than ever. A little girl rides her tricycle in her