Poor-data quality is everywhere. Marketers have to navigate internet bots and click farms, not to mention human error, and it’s hard to know what suppliers to trust. One of the
Maintaining business continuity through local data loss incidents depends on frequent backups There’s no question that backing up your company’s data is important. It might even be the most essential
AI provides ease in the world of big data where bad data infiltrates. Learn 5 ways to use AI and machine learning to ensure your data remains high quality. Modern
Get a real picture of your data, its interrelationships, and current and potential issues. Today’s world is all about connection and connecting, and this involves a tremendous amount of data.
ata high quality or poor quality? Check off this list of quality characteristics when you’re evaluating marketing data.
Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the
Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry,
Without accurate, up-to-date data, your personalization efforts won’t be effective. Personalization continues to be a top priority in the marketing world, especially as nearly all communications have gone digital. There
Even with the omnipresence of big data, most marketers don’t think they’re effectively turning data and intelligence into action. Learn how to improve your response to real-time insights Many marketers
Business growth is the natural result of customer engagement, so engagement metrics are essential to understanding the trajectory your company is on. True business growth is the result of a