7 Data Quality Metrics You Should be Measuring
Bad data leads to bad marketing, bad business decisions, and lost revenue. Use these data quality metrics to tell if flaws in your data are holding your business back. Key
April 7, 2021
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Author: superadmin
How to Remove False Identifiers From Your Consumer Data
Bad consumer data has taken over big data, and it’s costly and ubiquitous. But there’s still hope for marketers. Here are 4 actionable steps to find and remove false identifiers.
March 24, 2021
BDEX Partners with TiVo to Offer Advertisers Unprecedented Access to Scalable TV Audiences Nationwide
BDEX announces relationship with TiVo to expand audience reach while protecting consumer privacy FORT LAUDERDALE, FLA. (PRWEB) MARCH 23, 2021 BDEX, the first and largest consumer data exchange in the United
March 23, 2021
Data Accuracy: Don’t Let Bad Information Cripple Your Marketing
Don’t take a chance with inaccurate data and miss your audience. Key Takeaways: Bad data costs your company staff time, money, reputation, and consumer trust Consumers say more than 50%
March 17, 2021
Holiday Campaign with Cole Haan
Major fashion accessories retailer Cole Haan wanted to promote a 7-day Black Friday sale via an online campaign. In the market to expand their customer base as well as boost
March 14, 2021
6 Ways to Find the Value Behind the Data
Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to
March 10, 2021
BDEX Unveils Privacy-Focused Modeling Technology Allowing Marketers to Accurately, Effortlessly and Drastically Scale Up Their Target Audiences
BDEX Unveils Privacy-Focused Modeling Technology Allowing Marketers to Accurately, Effortlessly and Drastically Scale Up Their Target Audiences BDEX, the first and largest consumer data exchange platform in the U.S., today
March 9, 2021
Blending Customer Data and Empathy Is Essential for Brands Today
Marketers today must blend empathy with data to understand their target audience and earn customer loyalty Key takeaways Marketers have to create real connections with empathy to meet customer needs
March 3, 2021
Are You Ready for Marketing Without Third-Party Cookies?
Third-party cookies have provided important consumer data to marketers for years. Without them, what will targeting look like? Key takeaways The state of third-party cookies they’re crumbling Finding the right
February 25, 2021
Do You Know Your CDP From a DXP or DMP?
Learn the differences and identify which ones your business needs in our latest article on BuiltIn.com Customer data platforms (CDP), data management platforms (DMP), and data exchange platforms (DXP) Do
February 21, 2021
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