Personalization Drives Engagement, Conversions
“Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by
August 31, 2015
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Category: business
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014…
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
April 28, 2015
Global Mobile Ad Spending Will Climb to $100 Billion in 2016
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
April 13, 2015
The Rise Of Data Capital
“Data capital will replace big data as the big topic of boardroom conversation.” READ MORE
March 11, 2015
Enchanted Objects: A Boon For Consumers and Marketers Alike?
“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate
February 16, 2015
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