Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
“A convergence of technologies increasingly makes it possible and affordable to combine disparate information sets into systems that can analyze the data in its totality.” READ MORE
“Data capital will replace big data as the big topic of boardroom conversation.” READ MORE
“Here, we break down how the industry has changed over time, and show the projected path for the years to come. And trust us, big data is no where near