The BDEX Data Difference
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
October 31, 2018
Archives
Category: digital marketing
Find Your Ideal Customers with Our Taxonomy Explorer Tool
See how quickly you’ll be able to gain valuable insight These days, it’s impossible to talk about marketing without mentioning data. We now live in a world where almost everybody
October 24, 2018
The Importance of Cybersecurity for Your Company’s Data
Is your information including your marketing data safe from cyber-attacks? In this digital era where data containing private information is stored in the cloud or on in-house servers, cybercrime has
October 17, 2018
Which Vehicles Will Drive the Success of Your Marketing Campaign?
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
October 10, 2018
Better Sources Mean Better Marketing Data
Making sure you get the best data Finding a company to provide data services has never been easier. There are dozens of them, all just waiting to provide you with
September 26, 2018
Why a Subscription Model Makes Sense for Targeted Marketing Data
Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone
September 5, 2018
If You Market (Well) They Will Come
The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed
August 29, 2018
Customer Targeting Made Easier for Media Companies
The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
August 8, 2018
The Elements of Effective Targeted Marketing, Part 2
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
July 25, 2018
Data-Driven Direct Marketing for Auto Dealers
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
July 18, 2018
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