The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged