MarTech M&A Accelerates
Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more
March 6, 2019
Archives
Category: digital marketing
10 Reasons Programmatic Keeps Rolling
The expansion of programmatic advertising into the TV, out-of-home and other channels will only increase the need for reliable, real-time, third-party data. It’s only natural that programmatic advertising has become
February 20, 2019
Real-Time Data Is Getting Real Important Really Fast
One of the most important steps to launching programmatic advertising is ensuring access to comprehensive, accurate and accessible real-time data. After all, when it comes to data marketing, it’s garbage
February 13, 2019
7 Ways Real-Time Data Helps Auto Marketers Reconnect
Here’s a look at 7 ways auto marketers can use real-time data signals from the BDEX data exchange platform (DXP) to help dealers reconnect. Auto dealerships depend on customers returning
January 30, 2019
How We Put Marketers in the Driver’s Seat
BDEX has structured its business around customers’ needs from the beginning by enabling them to find and buy only the data they need and nothing more. We’ve previously discussed how
January 23, 2019
2018 Year in Review. Data Overload
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
December 14, 2018
The Future of Data Promises the Perfect In-Store Marketing Experience
Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now The days of aimlessly wandering the store in search
November 28, 2018
AI on Target to Change the Way We Market
6 ways artificial intelligence could impact target marketing Artificial intelligence (AI) is one of the most talked about and promising technologies today. While many individuals think it still exists mainly
November 21, 2018
BDEX is Not a Typical Marketing Data Company
We make a point to know our customers so they can know theirs better Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell
November 7, 2018
The BDEX Data Difference
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
October 31, 2018
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