How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
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Category: digital marketing
Back-To-School Oriented Audiences Available in the BDEX Taxonomy
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
May 31, 2023
Why is Machine Learning Important in Digital Marketing?
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
May 16, 2023
Identity Resolution Techniques Every Marketer Should Know
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
May 27, 2022
Introducing BDEX’s Deconstructing Data Podcast
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
May 3, 2022
Deterministic Identity Resolution: How Should Marketers Use it?
As marketers enter 2022 and inch closer to the post-cookie era, deterministic identity resolution is becoming a top priority. With first-party data reigning supreme, it’s deterministic identity resolution that enables
January 4, 2022
9 Ways DTC Advertisers Can Use Data Analytics in Advertising
It’s no secret that strong data analytics is at the core of any successful marketing strategy. Beyond that though, data analysis is key for generating the insights that drive decision
December 21, 2021
The Benefits of Machine Learning in Advertising
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
December 8, 2021
What is Identity Resolution?
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
November 22, 2021
Three Ways Marketers Can Optimize their Advertising on TikTok
Advertising on TikTok is a relatively new concept, but many recognize TikTok as the most innovative platform for ads. Why? TikTok tells stories in ways they haven’t been told before,
November 18, 2021
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