CallRail CPO Ryan Johnson explains how conversation intelligence and voice AI turn phone calls into attribution insights, new revenue lines, and fewer missed leads.
Futurist Daniel Burrus explains the difference between hard trends and soft trends, and how marketers can use clean data and AI to anticipate customer needs before disruption hits.
LeadMagic founder Jesse Ouellette explains why website visitor identification data should go to your most senior people, not your SDRs, and how to bridge the gap between B2B and B2C data.
Marni Carmichael, VP of Marketing at ImageSource, explains why organized enterprise content is the real foundation for AI success, and how to measure AI projects so they actually deliver ROI.
Supermetrics’ Outi Karppanen explains why 56% of marketers can’t find time to analyze their data, and how governance, quality monitoring, and data-informed decisions fix marketing data overload.
RainFocus CMO Ashleigh Cook on why events generate 800+ minutes of first-party data per attendee, and how AI-driven personalization is starting to change event ROI.
Jordan Smith, founder of mymodel, explains why cookie data is only 47% accurate and how a consent-first, pay-for-data marketplace could replace it.
Gravity Global strategist Laura Forester on the DRIP framework (Data Rich, Insight Poor) and why turning data into narrative beats collecting more of it.
AbelsonTaylor’s Chief Creative Officer Janet Barker-Evans on why AI amplifies creativity instead of replacing it, and why great targeting has to dig into “why,” not just “who.”
Cedric Chereau of EagleAI explains why segment-based grocery marketing wastes budget in both directions, and how “segment of one” personalization built from loyalty data fixes it.
