Latha Sarathy of Salient HQ shares the data behind gender representation, the Bad Bunny halftime show, and why brand trust can’t be faked, only built through consistency.
Lunar founder Dominic Bonaker explains why last-click attribution is built to flatter ad platforms, and how scientific attribution ranks touchpoints by what actually drives conversions.
Virtual CFO Jody Grunden breaks down the profit maturity model he built for marketing and creative agencies: cash reserve, profit margin, forecasting, and sales pipeline.
Personal branding strategist Melanie Borden breaks down the hidden KPIs of executive visibility, how AI search is reshaping executive credibility, and why E-E-A-T now matters far beyond Google.
Alex Melen, co-founder of Smart Sites, cuts through the GEO hype with hard truths about AI search, why connecting your data to Claude beats just using Claude, and what actually works for PPC and SEO in 2026.
Kevin Wassong of mktg.ai on why brand and performance marketing were never meant to be separate disciplines, why creative drives up to 86% of marketing impact, and why attribution can’t be solved.
Cimin Ahmadi Cohen, founder of Idea Peddler, traces the attribution illusion back to collapsing match rates, junk audience data, and platforms with no financial incentive to clean up their own inventory.
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they
