The BDEX Data Difference
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
October 31, 2018
Archives
Category: email retargeting
Which Vehicles Will Drive the Success of Your Marketing Campaign?
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
October 10, 2018
If You Market (Well) They Will Come
The basics of successful marketing campaign management Developing a marketing campaign for your product or service is one of the most important aspects of business success. And without a detailed
August 29, 2018
How Can Retailers Better Target Customers?
It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so
August 15, 2018
Customer Targeting Made Easier for Media Companies
The importance of real-time behavioral data and cross-device matching According to statistics compiled by USC Annenberg, the average American now spends a full day 24 hours each week on the
August 8, 2018
How Mobile has Enabled Target Marketing
Now you can find your customers anywhere, anytime Attracting potential buyers to a service or product has always been one of the primary challenges of any business. For years, the
July 18, 2018
The Elements of Effective Targeted Marketing, Part 1
Identifying your ideal customer The first, essential element of any targeted marketing strategy is identifying the ideal customer for your product or service. Actually, this is crucial for anyone who
July 18, 2018
Getting the Channel Mix Right in Target Marketing
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
June 20, 2018
Marketing: When is as Important as How
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
June 15, 2018
Why You Should Consider DaaS
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
March 21, 2018
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