How BDEX Ensures Every ID Links to a Real Person
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your
February 17, 2026
Archives
Category: Featured Blog
Omni Pixel Case Study: Auto Industry Marketer Drives Results with Anonymous Visitor Identification
An auto industry marketing company leveraged BDEX Omni Pixel’s anonymous website visitor identification technology to significantly improve their client’s car sales and service appointments. By implementing Omni Pixel’s tracking pixel
October 21, 2024
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners
In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue for
April 30, 2024
Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in – a
March 7, 2024
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit
September 28, 2023
NFL Audience Segments Available in BDEX’s Taxonomy
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football
July 13, 2023
Why First-Party Data is the Antidote to the Internet of Bots
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they
June 14, 2023
How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
Back-To-School Oriented Audiences Available in the BDEX Taxonomy
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
May 31, 2023
Why is Machine Learning Important in Digital Marketing?
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
May 16, 2023
Most Popular:
Categories
- AI (1)
- Analysis Methods (71)
- Analytics (100)
- audience groups (25)
- automotive (1)
- barack obama (1)
- bdex (88)
- Big Data (118)
- Blog (59)
- business (75)
- buy data (59)
- Career (1)
- Open position (1)
- Case Studies (5)
- Clients (41)
- Daas (27)
- ID Resolution Graph (5)
- Machine Learning (9)
- Partners (9)
- clustering (7)
- custom segment building (21)
- Data Exchange Platform (98)
- data management platform (68)
- data marketplace (64)
- Data Vendors (35)
- digital marketing (84)
- Direct mail (37)
- direct mail targeting (42)
- DMP (18)
- Email Marketing (78)
- email retargeting (31)
- Engagement rate (8)
- ethics (2)
- Featured (25)
- Featured Blog (33)
- Featured News (10)
- First Party Data (59)
- General (5)
- geofencing (5)
- Identity Resolution (6)
- in-market data (60)
- Internet of Things (55)
- IT (17)
- Launch Advertising (13)
- linear analysis (4)
- location-based data (45)
- Machine Learning (5)
- Marketing (58)
- Mobile Marketing (83)
- new website (2)
- News (134)
- Data Industry News (110)
- Featured (7)
- Press & Awards (19)
- Press Releases (21)
- politics (4)
- political (1)
- ppi advertising (1)
- Programmatic Advertising (13)
- Real Time Data (84)
- Responsive (14)
- Science (3)
- sell data (50)
- shopping cart retargeting (2)
- Thick Data (68)
- Third party Data (77)
- trump (2)
- Uncategorized (44)
- Web Design (53)
- Web Hosting (52)
- website re-targeting (45)