Consumer brand perception can change in an instant. Here are the top five reasons why your audience could flip, and what you can do to change it. In our current
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
Machine Learning (ML) Levels Up Your Targeted Marketing Strategy by Putting Your Brand in Front of the Right People at the Right Time Omnisource IQ ML helps you improve your
As mobile advertising identifiers (MAIDs) and cookies become things of the past, artificial intelligence (AI) marketing tools are becoming the solution of the future. Companies are increasingly turning to AI
What is Omnichannel Marketing? As its name suggests, omnichannel marketing focuses on delivering a personalized experience to customers across all channels and devices. This requires brands to design, coordinate, and
There are a few things we can always rely on happening every fall: children go back to school, leaves start changing colors and falling off trees, and Apple releases a
Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
Why Omnichannel Marketing Is the Best Approach for Digital Advertisers and Marketers Key Takeaways Customers want to be recognized across channels The top 5 channels are: Email Website Voice call
Leading data exchange platform BDEX has been named Best Contact Database Company by MarTech Breakthrough. The prestigious annual program recognizes standout sales, marketing and advertising technologies that innovate and disrupt
