Consumers may cut their discretionary spending by up to 50% this year. Here’s what you can do to survive lean times during an uncertain business climate. If you’re a marketer
The marketing automation market could double by 2025. If your company doesn’t have a solution in place, this is the time to get on the bandwagon or get left behind.
Immersive, augmented, and virtual realities are changing the social media landscape. Here’s a look at the year’s biggest social media marketing trends. Five years ago, you wouldn’t have considered virtual
More than half of Americans shop from their mobile devices. Here are 4 key considerations when targeting this mobile audience. Marketers can no longer afford to ignore the mobility of
Studies have shown that consumers behave based on emotions and connections so should marketers Even while big data continues to govern the behavior of marketers, it’s not enough to gather
Cross-channel marketing allows you to deliver exactly what customers want when they want it. This is only possible with real-time insights into customer behavior. Reaching your customers at the right