What Is Cookie Free Targeting?
Third-party cookies are going away soon so it’s time to prepare for cookie-free targeting. How can you get the same level of ad personalization without them? Privacy laws continue to
August 30, 2021
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Tag: data marketing
Dismantle Data Silos for Better Business Performance
Data sharing among everyone in your organization is essential for success Key Takeaways: Data silos affect every aspect of business It’s impossible to offer a great customer experience without a
April 21, 2021
Data Accuracy: Don’t Let Bad Information Cripple Your Marketing
Don’t take a chance with inaccurate data and miss your audience. Key Takeaways: Bad data costs your company staff time, money, reputation, and consumer trust Consumers say more than 50%
March 17, 2021
Data Marketing: Understanding Customers at the Device Level
Increasingly, knowing your customers is knowing them via the devices they carry
Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.
March 4, 2020
How AI Is Impacting Marketing Data
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.
February 26, 2020
Interactive Content Informs a New Decade of Data Marketing
Get to know your customers by giving them something to do
It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use.
February 19, 2020
Personalized Marketing: Your Competitive Edge
Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements
July 3, 2019
Real-Time Data Is Getting Real Important Really Fast
One of the most important steps to launching programmatic advertising is ensuring access to comprehensive, accurate and accessible real-time data. After all, when it comes to data marketing, it’s garbage
February 13, 2019
How We Put Marketers in the Driver’s Seat
BDEX has structured its business around customers’ needs from the beginning by enabling them to find and buy only the data they need and nothing more. We’ve previously discussed how
January 23, 2019
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