Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing