Marni Carmichael, VP of Marketing at ImageSource, explains why organized enterprise content is the real foundation for AI success, and how to measure AI projects so they actually deliver ROI.
In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the
A look at updates organizations must make culturally to compete in today’s real-time marketplace, where the focus is human connectivity Customer data is driving marketing into the future. But even
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
Big data procurement is a pain point for analytical marketers. Chief Marketer reports that getting a 360-degree view of the customerâ is a primary struggle for today’s marketing leadership. While
Companies increasingly mine their own customer data for insights into the market. But what about data that tracks your competitors’ activities in an ethical but profitable way? Oh, sure. Coca-Cola
For contemporary email marketers, big data management is a critical tool for segmenting email lists and delivering relevant content offers. However, a recent survey of 1,300 email professionals indicated a
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
