MarTech M&A Accelerates

MarTech M&A Accelerates

Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more focused on harnessing data to connect with customers than ever. In a synopsis of 465 mergers and...
10 Ways BDEX Helps Auto Marketers Reconnect

10 Ways BDEX Helps Auto Marketers Reconnect

Auto dealerships depend on customers returning for their vehicle servicing needs, but when warranties end, this can stop. Without the right customer data, efforts to reconnect fail from the start The owner of a large automotive marketing company was recently...
BDEX is Not a Typical Marketing Data Company

BDEX is Not a Typical Marketing Data Company

We make a point to know our customers so they can know theirs better Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell data and associated services to businesses. The problem, though, is that while plentiful,...
What Does a Big Data-Driven Customer Experience Look Like?

What Does a Big Data-Driven Customer Experience Look Like?

Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers feel they’re getting almost “no benefit” from their...
3 Data Factors to Consider When Reaching Consumers

3 Data Factors to Consider When Reaching Consumers

The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which still monitors citizens’ viewing habits via customer surveys and meter readings today....
When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same approximate age. However, it’s safe to say that a marketing message tailored...

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.

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