Big Data Trends to Watch in 2019 on bdex.com

Big Data Trends to Watch in 2019

Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.

Saying big data means a big business has never been more accurate. Worldwide, revenues for big data and business analytics solutions are projected to hit $166 billion this year and $260 billion by 2022, led by U.S demand.

Today, data signals come from both the physical and digital worlds to bring unprecedented insight into not just which customers are in the sales funnel, but where they are in the funnel. 2019 is shaping up as another big year of growth for BDEX as word spreads of the superiority of our platform and customer service. We expect our approach will continue to win customers and raise standards across the data marketing industry.

In the meantime, here are some other data marketing trends that could gain steam in 2019.

Harvesting voice search

Audio recognition has come a long way since IBM’s Shoebox in 1962. Gartner predicts that voice search technology could boost digital commerce revenue by 30 percent in the next few years. Starbucks has added voice ordering capabilities to its iOS app to the Amazon Alexa platform to help customers place their orders.

Over 66 million Americans are expected to be using audio recognition by 2019 and generating billions, if not trillions of data points as a result. That’s not surprising given that 33 million Amazon Echo, Google Home, and other voice-first devices are expected to be in use by the end of 2018.

Honing location-based marketing

Thanks to geofencing and BDEX Cross-Device Matching, brands can know when a consumer who was shopping for their products online four days ago is in or near a point of sale. That means they can send coupons and other advertising directly to a target customer’s smartphone or other mobile devices to help close the sale or inspire an add-on sale.  BDEX is committed to developing the infrastructure that enables brands to sustain their conversations with consumers throughout their path to purchase, whether that is online, near or in a store. If you missed it, read this recent  BDEX blog post about the vast potential of location-based marketing and why Ralph Lauren, McDonald’s and Walmart are investing in it.

AI enabled in-store marketing

Consumers will begin consenting to have their faces scanned so they can participate in loyalty rewards programs such as coupons, express checkout lines and other levels of service enabled by artificial intelligence, predicts one executive quoted by Forbes.com contributor Gil Press in the Forbes.com article “120 AI Predictions for 2019.” Other predictions in the article include the growing use of AI to mine in-store video for customer insights that could lead to more frequent floor changes and determine what content works best at what point in the sales funnel. Adobe Analytics is among the companies leading the charge when it comes to using AI to sift through trillions of signals to determine what content works best at each stage of the consumer’s path to purchase. Such technology will enable new levels of content personalization in 2019.

Dark data and the rise of CDOs

Advances in applying AI will be critical mining dark data, or the vast stores of unstructured data stored on corporate servers that can’t be utilized for marketing or other purposes until its tagged and organized. Businesses that find ways to economically structure and exploit that data will gain a key competitive advantage, so expect more to name chief digital officers, or CDOs in 2019. Organizations with a CDO could gain an edge over their competition by collecting and monetizing their dark data to a far more effective degree and BDEX stands ready to help them.

BDEX is committed to building the infrastructure marketers need to power human connectivity. Call (917) 410 6616 or email us at info@bdex.com today to learn how Cross-Device Matching and other BDEX solutions can help you put the right messages in front of the right consumers at the right time.

The Value of the BDEX ID Graph on bdex.com

The Value of the BDEX ID Graph

How our ID graph uses deterministic matching to power human connectivity

One of the great ironies of digital marketing in recent years has been that device proliferation has actually made it more difficult to market to people. Cisco recently estimated that on average, there will be 13 networked devices per person in North America by 2021. Most Americans already use cable modems, wireless routers, smartphones, tablets, laptops, and smart TVs at home and millions will add voice assistants and connected appliances in the coming years. And that’s just at home. Many also shop from the office using desktops or from the field using work-issued mobile phones.

If you don’t know how to connect cookies, mobile IDs and other device IDs to a Customer ID, how can you chart your customer’s path to purchase? How do you know whether you are reaching 13 people or just one switching between multiple devices? How do you know whether you are squandering your advertising budget?

Enter identity resolution

The answer is “Identity resolution,” which can enable brands to control who gets what message with much more precision. Consider cable television companies who want to offer discounts to entice new subscribers without alienating existing subscribers. Identity resolution could help them suppress their ads to existing customers.

This is why Forrester Research declared identity resolution the next battleground of corporate marketing in a recent report called “The Strategic Role of Identity Resolution.” It’s also why BDEX has built the most comprehensive, accurate and up-to-date Identity Graph, or ID Graph,  in the industry.

Of course, as MarTech Today explains, not all ID graphs are created equal.

Deterministic matching

At BDEX, we’ve built ours using deterministic matching, which uses authenticated customer information, such as anonymized log-in data, email addresses, and credit card purchases to match and recognize individuals regardless of which device they are using. For example, if someone uses their email to download an app or log into a website using a new iPhone, our ID graph knows to attribute that device to the Customer ID. This allows BDEX to assure customers that our device matching is 100 percent accurate.

By contrast, many ID Graphs use probabilistic matching, which calculates the probability of a user being connected to devices based on IP address, device type, browser type, location, operating system, and other data signals. While it can be used to analyze more data more quickly, probabilistic matching is not perfectly accurate.

The gold standard of identity resolution

Many deem deterministic matching the gold standard of identity resolution and at BDEX we consider ourselves the gold standard of deterministic matching. Our data platform contains more than 800 million mobile-to-email ID connections thanks to more than 70 partnerships with app developers and other primary data sources.

This means you can send us a batch of Customer IDs and we will return a list of matching device IDs within hours. Our subscribing customers can query our ID Graph in real-time to see all the devices attributable to their target customers in milliseconds. They can match a single ID or all their IDs in a single query and pay only for the matching IDs returned.

BDEX manages more than 800 million mobile IDs, 1 trillion real-time data sets and 1.3 billion email hashes. That makes us the most comprehensive Identity Graph in the United States and explains why some of the biggest brands in marketing come to us for identity resolution.

Anyone can sell you data, but only BDEX can provide the identity resolution needed to power human connectivity and get the most out of your marketing dollar.

To learn more about how BDEX can help you with Cross-Device Matching email us at infor@bdex.com or just fill out our online contact form.

Find Your Ideal Customers with Our Taxonomy Explorer Tool on bdex.com

Find Your Ideal Customers with Our Taxonomy Explorer Tool

See how quickly you’ll be able to gain valuable insight

These days, it’s impossible to talk about marketing without mentioning data. We now live in a world where almost everybody has information somewhere online, and smart organizations know that most of it is readily accessible.

It used to be difficult for businesses to gather detailed data on their customers, but that’s no longer the case. In fact, one of the biggest issues now is the opposite: there’s just too much of it. You can easily collect pages and pages of demographics, past behaviors, and numbers, but then there’s the matter of wading through everything in order to find the stuff that’s relevant to your business. And when you do find what could be useful, it may be outdated, incomplete, or too vague.

The key to using data effectively is specificity.

It’s not enough anymore to get a general idea of the wants and needs of your customers; painting them with a broad brush won’t give you the results you are looking for. But knowing what individual people are interested in buying can immediately give you the most fruitful leads, and this is where our Taxonomy Explorer tool can be a huge asset.

How the Taxonomy Explorer tool works

At BDEX, we have more than 900 billion data points businesses can use. While that’s certainly a lot of data to sift through, our Taxonomy Explorer tool makes it simple to find detailed and pertinent information. This allows you to locate your ideal customers while saving time and money.

Unique users

The first thing to think about when utilizing the Taxonomy Explorer is what type of unique users you’re looking for. You can search for people through email, mobile devices, browser cookies, and postal addresses. You can choose one, all, or a combination.

Industry

The next step is selecting an industry. We have more than 300 industries to pick from, and you can also put in a search term to narrow down the results. For example, let’s say that your business involves something related to kitchens. Choosing Home/Kitchen from the list – with every user category selected – brings up a total dataset class of over 74,000.

Digging a little deeper

Okay, so now you’ve got 74,000+ possible people to target, so you’ll want to whittle this number down to find your ideal customers. Just keeping the Email box checked immediately cuts the list to about 17,000. If you’re interested in using direct mail for marketing purposes, you’ll see that around 10,000 of these consumers have postal addresses you’ll be able to get. For strictly mobile purposes – both AAID and IDFA – that number goes back up to just over 39,000.

See what your customers are up to in real-time

One of the biggest benefits of this targeting is that you can learn about individual search and buying habits as they are happening. For example, if certain individuals buy a cookbook online, you will know about it immediately. And, if you sell cookware, you can right away serve them an ad or send a promotion for your products. Real-time targeting will get you on someone’s radar exactly when they’re in the buying mood.

Find customers wherever they are

In addition, through cross-device matching, you can keep tabs on buyer behavior across all of their devices, including computers, tablets, and phones. This also includes other avenues, such as browser cookies, email address, and postal address. No matter what they’re doing or where they are, you will be able to find people who are most interested in what you’re selling.

Take our Taxonomy Explorer tool for a test drive

Whatever industry your business is in, our database is almost certainly full of people who would make great customers. Test it out here, and for more information, please contact us.

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