People-Based Marketing: What Is It and How Does It Work?

People-Based Marketing: What Is It and How Does It Work?

People-based marketing is here right now. So long as you understand that, you have the advantage That’s right. The power of human connectivity, the proliferation of connected devices, and how both of these have affected individuals’ media consumption and purchasing...
Why GDPR Won’t Stop Programmatic Advertising

Why GDPR Won’t Stop Programmatic Advertising

Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and since then organizations around the world have been updating privacy policies,...
Big Data Trends to Watch in 2019

Big Data Trends to Watch in 2019

Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining. Saying big data means a big business has never been...
The Value of the BDEX ID Graph

The Value of the BDEX ID Graph

How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made it more difficult to market to people. Cisco recently estimated that on average,...
Find Your Ideal Customers with Our Taxonomy Explorer Tool

Find Your Ideal Customers with Our Taxonomy Explorer Tool

See how quickly you’ll be able to gain valuable insight These days, it’s impossible to talk about marketing without mentioning data. We now live in a world where almost everybody has information somewhere online, and smart organizations know that most of it is readily...

Keysoft, blissful innovation

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BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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