


Why GDPR Won’t Stop Programmatic Advertising
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and since then organizations around the world have been updating privacy policies,...
Big Data Trends to Watch in 2019
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining. Saying big data means a big business has never been...
The Value of the BDEX ID Graph
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made it more difficult to market to people. Cisco recently estimated that on average,...