Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Restaurant Marketing: How to Use Real-Time Data to Increase Loyalty

Readily available data can help restaurants connect with their customers and strengthen those relationships online – which can be key to remaining competitive The competitive landscape for restaurants is as intense as ever. No eatery – whether chain or “mom and pop” –...
5 Ways 5G Will Affect Data-Driven Marketing

5 Ways 5G Will Affect Data-Driven Marketing

With the next generation of wireless technology expected to accelerate device proliferation, marketers need 100 percent deterministic cross-device matching more than ever. A little girl rides her tricycle in her home, and as she passes a glass window, an illustration...
Using Real-Time Data to Build Brand Loyalty

Using Real-Time Data to Build Brand Loyalty

Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At BDEX we talk about how we are building the data infrastructure that powers...
When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

When Your Audience Doesn’t Reflect Reality: Big Data Audience Building

Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same approximate age. However, it’s safe to say that a marketing message tailored...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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