What is Omnichannel Marketing? As its name suggests, omnichannel marketing focuses on delivering a personalized experience to customers across all channels and devices. This requires brands to design, coordinate, and
Data integrity is different from data quality. It reflects the accuracy of information over its lifecycle. Here’s what marketers should know. Key Takeaways Data integrity is concerned with the accuracy
Don’t take a chance with inaccurate data and miss your audience. Key Takeaways: Bad data costs your company staff time, money, reputation, and consumer trust Consumers say more than 50%
Third-party cookies have provided important consumer data to marketers for years. Without them, what will targeting look like? Key takeaways The state of third-party cookies they’re crumbling Finding the right
A data-driven content strategy creates emotional connections with your audience that lead to conversions and long-term customer relationships Key takeaways: Focus on audience rather than brand Use data to set
As 2020 comes to an end, let’s take a look at how the data environment has changed and where we expect trends to head next. We all know 2020 was
Data is the engine that drives your sales funnel. Make sure you’re getting what you need and handling it properly. In today’s rapidly changing market, the intensity of competition makes
Poor-data quality is everywhere. Marketers have to navigate internet bots and click farms, not to mention human error, and it’s hard to know what suppliers to trust. One of the
Today’s ubiquity of connected devices is such that, even for those of us from a past without email, it’s hard to imagine life without them. Companies should use caution to
3 big problems with common, overused data resources The sale of data is big business. Data is of course used by businesses to target consumers who are likely to be