In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
Many data platforms claim they can provide their customers with real-time insights, but their definition of “real-time is often debatable. True, real-time data is not only obtained in real time
Big data procurement is a pain point for analytical marketers. Chief Marketer reports that getting a 360-degree view of the customerâ is a primary struggle for today’s marketing leadership. While
Data quality is among the most common pain points associated with marketing initiatives. For teams engaged in email marketing, programmatic marketing, or other big data-driven projects, quality issues can significantly
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
High-performance atmosphere requires consistency and innovative solutions. Competition is important, and accessible information is an asset. In the modern business world, globalized information leads to aggregated market content, and staying
Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
When Whole Foods announced their plans for a line of grocery stores geared towards millennials, the announcement was deemed offensive and stock prices dropped. According to Marketing Mag’s Katie Martell,
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
As marketers look towards 2016, building an improved mobile strategy will be a key priority for many teams. Mobile technology writer Emma Sarran Webster predicts rising consumer adoption of wearable
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
As marketing executives look towards 2016, shaping big data-focused strategies for customer acquisition is a key priority at many organizations. While 90% of organizations have a medium to high investment
Marketers have long understood that it’s easier to sell to your existing customers. However, research increasingly indicates that effective personalization is necessary for repeat sales. 74% of online customers get
Despite a habit of early adoption in the Adtech space, conversion in this $133 billion-dollar industry isn’t getting any easier. Smart Insights recently reported the average click-through rate (CTR) for
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
Marketing teams worldwide will increase spend on analytics 83% over the next three years, according to the most recent report from CMOSurvey. Despite these plans to increasingly integrate big data
“Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by
What is a DMP? Almost everyone in the data and internet advertising world hears the term DMP or Data Management Platform regularly, and most likely even understands what it is
Big Data Exchange, an Innovative Technology Award Nominee, has now also been selected as a Semifinalist in the eMerge Americas Startup Showcase where it will present to over 10,000 attendees and
