Round Barn Labs CEO Tye DeGrange explains why affiliate and partner marketing is the most underrated performance channel, and how to measure its attribution and incrementality the right way.
Amplitude Field CTO Ted Sfikas explains why consumers will take control of their data, why first-party audiences trade reach for precision, and why trust is the real foundation of data-driven marketing.
Latha Sarathy of Salient HQ shares the data behind gender representation, the Bad Bunny halftime show, and why brand trust can’t be faked, only built through consistency.
There are many things in the world today that customers don’t trust, here’s what you can do to make sure your brand doesn’t become one of them. The worldwide COVID-19
