Tag: consumer trust

Abstract first-party data trust concept with secure data streams and tokens

Data Is the New Currency: Ted Sfikas on Trust, First-Party Data, and AI Avatars

Amplitude Field CTO Ted Sfikas explains why consumers will take control of their data, why first-party audiences trade reach for precision, and why trust is the real foundation of data-driven marketing.

October 9, 2026

What the Data Actually Says About This Year’s Super Bowl Ads

Latha Sarathy of Salient HQ shares the data behind gender representation, the Bad Bunny halftime show, and why brand trust can’t be faked, only built through consistency.

August 26, 2026

7 Ways to Build Trust to Enhance Customer Relationships

There are many things in the world today that customers don’t trust, here’s what you can do to make sure your brand doesn’t become one of them. The worldwide COVID-19

September 9, 2020

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Tag: consumer trust

Data Is the New Currency: Ted Sfikas on Trust, First-Party Data, and AI Avatars

What the Data Actually Says About This Year’s Super Bowl Ads

7 Ways to Build Trust to Enhance Customer Relationships

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Data Is the New Currency: Ted Sfikas on Trust, First-Party Data, and AI Avatars

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