Machine Learning (ML) Levels Up Your Targeted Marketing Strategy by Putting Your Brand in Front of the Right People at the Right Time Omnisource IQ ML helps you improve your
Your customers are a lot more than data points. Today’s consumers want to feel understood and appreciated by the brands they support. Here’s how to focus more on the customer
Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to
Marketers today must blend empathy with data to understand their target audience and earn customer loyalty Key takeaways Marketers have to create real connections with empathy to meet customer needs
Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry,
Retailers are especially struggling in 2020, so now’s the time to double down on customer data and make sure it is up-to-date and accurate. As the full trajectory of the
There’s so much customer data out there that it’s hard to know what to do with it. Using the right analytics tools will help you sort through big data and
How online and offline location data give your business a competitive advantage
Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.
Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important For decades, the average consumer has been constantly surrounded by advertisements