Tag: marketing

Marketing: The Most Important Customer Data for Franchises

Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?

With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.

January 9, 2020

Are You Using the Same Data Segments as Your Competitors?

Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.

December 11, 2019

Top Five Marketing Challenges of 2019

Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.

November 27, 2019

Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door

In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge.

June 19, 2019

Marketing: How Data Drives Human Connectivity

Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX

May 22, 2019

AI on Target to Change the Way We Market

6 ways artificial intelligence could impact target marketing Artificial intelligence (AI) is one of the most talked about and promising technologies today. While many individuals think it still exists mainly

November 21, 2018

Marketing: When is as Important as How

Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether

June 15, 2018

What Does a Big Data-Driven Customer Experience Look Like?

Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers

June 5, 2018

Are You Using the Most Advanced Data to Target Consumers?

The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like

May 30, 2018

New to Big Data? You Don’t Have to Face the Giant Alone

The term “Big Data” is used regularly by those who work in the digital marketing, technology, or data industries. If you’re a business owner trying to market your brand, product

May 22, 2018

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Tag: marketing

Marketing: The Most Important Customer Data for Franchises

Are You Using the Same Data Segments as Your Competitors?

Top Five Marketing Challenges of 2019

Marketing: How Data Drives Human Connectivity

AI on Target to Change the Way We Market

Marketing: When is as Important as How

What Does a Big Data-Driven Customer Experience Look Like?

Are You Using the Most Advanced Data to Target Consumers?

New to Big Data? You Don’t Have to Face the Giant Alone

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